Each day when we hit up social to see what’s going on in the world of music, we see patterns emerge. New albums are announced, concerts are being promoted, and lately, Kid Rock is getting in trouble.
There’s one other constant that is driving me up the damn wall, though:
everyone is proclaiming that rock is dead.
Or that it isn’t.
Sure I get it, if you’re Ozzy and what you created was important and you are worried about your legacy your gonna mumble something to a reporter, but where does it end? Why are we so stuck in this rut? What is the main issue, what does it really boil down to? What is the most important part of the music? How it evolves? That you’re old and you don’t like the change? That change is death?
When you talk about a culture or lifestyle things changes. Show attendance will ebb and flow. Record purchases become a failed indicator, no one is buying is just a shift, not a death.
I kind of don’t want to link to all these reads since I don’t want them getting traffic, but to prove my point:
Then, sort of what I’m saying but why do we need to say it reads, aka the counterpoint:
There’s even a nearly split in half forum about the whole idea: read it here.
These articles and feature stories where we ask a frontman about feelings but can’t get beyond the question over and over, every time, are the equivalent of “water is wet” or “traffic exists”. I beg you the next time you put pen to paper. Keys to keyboard, let’s ask something different and change the conversation.
Or, if you think The Rock is dead, you only mean the wrestler.